DUCK VIBES - Aflac
Design Card by (Melanie Malone)
Unexpected expenses don’t always come with a warning—but with a little help from Aflac (and the stars), you can feel more prepared. For Summer 2022, we leaned into astrology, good vibes, and smart coverage to help audiences enjoy the season with confidence.
This one was a blast to work on—completely different from anything Aflac had done before. The ASMR video alone pulled in over 2 million views on TikTok, and across the campaign, the content reached over 7 million views and counting. It also played a big role in driving a noticeable lift in Aflac’s website conversion rate.
This one was a blast to work on—completely different from anything Aflac had done before. The ASMR video alone pulled in over 2 million views on TikTok, and across the campaign, the content reached over 7 million views and counting. It also played a big role in driving a noticeable lift in Aflac’s website conversion rate.
I created a range of social video content throughout the campaign, blending playful visuals with Aflac’s message of protection and peace of mind.
Press: Adweek | PrWeekDesign Card by (Melanie Malone)
