For my second project with Autotrader PSX, I had the opportunity to direct a campaign blending live action with AI. We cast actors to reenact real customer testimonials, then gave the project a stylized twist integrating illustrated characters generated from actual customer photos.
I built a custom AI pipeline to streamline the process across 35+ videos, bringing a unique, consistent look to each story while keeping production efficient and scalable.
Director/Editor: Amario Andrè
Design: Zoë Bennett / Nikeia McMillon
CD: Lance Krall
Prod: Tara Ochs
Copywriter: Nick Adams
AI Tools: Runway, Midjourney, Kling
BEHIND THE SCENES
