Coaching Contemplations
With retirement giving Coach Nick Saban some unexpected free time, he's been doing a lot of thinking. This social campaign takes us inside his head as he reflects on Aflac, closing insurance gaps, the mindset of a winner, and his undeniable love for oatmeal creme pies.
CD: Ansel Wright
Copywriter: Caroline Lancaster
Video Editor(s): Amario Andre, Andrew austin
Awards: 2025 Addy Winner - Social Media Campaign
With retirement giving Coach Nick Saban some unexpected free time, he's been doing a lot of thinking. This social campaign takes us inside his head as he reflects on Aflac, closing insurance gaps, the mindset of a winner, and his undeniable love for oatmeal creme pies.
CD: Ansel Wright
Copywriter: Caroline Lancaster
Video Editor(s): Amario Andre, Andrew austin
Awards: 2025 Addy Winner - Social Media Campaign
“Soothing Sounds of Coach Saban”
“Soothing Sounds of Coach Saban” was a college football campaign for Aflac that leaned into Coach Saban’s famously serious demeanor—by turning it into an unexpected ASMR experience. The campaign was a hit, featured in outlets like USA Today, and delivered strong results with a 37% increase in CTR and over 20,000 clicks to Aflac’s website.
I handled the editing, assisting on the design front, and also creating the foley for Saban’s audio (right in my bunnies bedroom!).
Press: USA TODAY
“Soothing Sounds of Coach Saban” was a college football campaign for Aflac that leaned into Coach Saban’s famously serious demeanor—by turning it into an unexpected ASMR experience. The campaign was a hit, featured in outlets like USA Today, and delivered strong results with a 37% increase in CTR and over 20,000 clicks to Aflac’s website.
I handled the editing, assisting on the design front, and also creating the foley for Saban’s audio (right in my bunnies bedroom!).
Press: USA TODAY
